Marketing Agencies and Outsourcing

Feb 12, 2024
By Ari Manor , CEO at ZOOZ

Marketing Agencies and Outsourcing

This is one in a series of articles that provide detailed and updated information about Marketing. In this specific article, which focuses on Marketing Agencies and Outsourcing, you can read about:

For additional articles about Marketing, see the Topic Menu.

Marketing Agency

What is a Marketing Agency?

A marketing agency is a specialized firm that helps businesses identify, create, execute, and manage marketing strategies and campaigns to promote their products or services. These agencies are composed of experts in various marketing disciplines and leverage their skills to enhance a company's presence in the market, attract potential customers, and ultimately drive sales.

Florida Physical MedicineCase Study: SEO-Focused Content Strategy Grows Traffic 597% Year Over Year

  • Company: Florida Physical Medicine, Tampa Bay, Florida, USA (Founded in 2005)
  • What Was Done: Florida Physical Medicine, facing the challenge of being under-recognized as a resource for auto injury patients, partnered with Big Sea marketing agency to develop an SEO-focused content strategy. The initiative included creating a new website, generating user-centric content - providing the information patients needed to feel better faster, and establishing a strong social media presence to attract and convert leads.
  • Results/Impact: The SEO-focused content strategy led to a dramatic increase in organic search traffic. By Q3 of the following year, Florida Physical Medicine saw a 597% growth in sessions, from 1,902 to 13,270. This significant increase in organic traffic translated into a higher number of new patient leads without relying on paid advertising. The comprehensive and patient-centric content helped Florida Physical Medicine become a trusted local resource for individuals suffering from auto accident injuries.
  • Key Takeaway: A well-executed SEO-focused content strategy, combined with user-centric website design and effective lead generation tactics, can significantly boost organic traffic and patient engagement. By investing in valuable and relevant content, Florida Physical Medicine was able to rise above the competition and establish itself as a go-to resource for auto injury patients.

Here’s a detailed look at what a marketing agency does:

Services Offered by Marketing Agencies

  • Market Research: Conducting research to understand the target market, including customer needs, preferences, and behaviors.

  • Branding: Developing a brand identity, including logos, color schemes, and messaging, which resonates with the target audience.

  • Advertising: Creating and placing advertisements across various channels, such as digital, print, outdoor, and broadcast media.

  • Content Marketing: Producing valuable content, including blog posts, videos, and social media posts, to engage the audience.

  • Digital Marketing: Implementing online marketing strategies, including SEO (Search Engine Optimization), PPC (Pay-Per-Click advertising), email marketing, and social media campaigns.

  • Public Relations (PR): Managing the public perception of a business through media outreach, press releases, and crisis communication.

  • Analytics and Reporting: Measuring the effectiveness of marketing campaigns and providing insights through data analysis.

Benefits of Working with a Marketing Agency

  • Expertise: Access to a team of specialists with a broad range of marketing skills and knowledge.

  • Cost-Effectiveness: Potentially more cost-effective than hiring a full in-house marketing team, especially for small to medium-sized businesses.

  • Fresh Perspective: Brings an outside perspective that can provide new ideas and insights to invigorate marketing efforts.

  • Scalability: The ability to scale marketing efforts up or down based on business needs and budget constraints.

  • Time-Saving: Allows businesses to focus on their core operations while the agency handles marketing activities.

FurbyCase Study: Furby’s 2023 Comeback Campaign

  • Company: Furby, Pawtucket, Rhode Island, USA (Partnership with Red Antler launched in 2023)
  • What Was Done: Furby, aiming to transition from a nostalgic 90s toy to a modern-day obsession for kids, partnered with Red Antler, a branding and marketing agency, and launched the "Free Your Inner Furb" campaign in 2023. This campaign encouraged children to embrace their quirky side with Furby. Collaborating with kid influencers, Furby co-created a catchy dance song and a social-native music video. The campaign launched globally, captivating young audiences across 39 markets in multiple languages.
  • Results/Impact: The "Free Your Inner Furb" campaign successfully reignited the Furby craze, transforming it into a contemporary must-have toy. The global reach and engaging content resonated with kids, re-establishing Furby as a popular and relevant brand in the modern toy market.

Disadvantages of Working with a Marketing Agency

  • Cost: Engaging a marketing agency can be expensive, which might not fit tight budgets, especially for smaller businesses.

  • Loss of Control: Outsourcing marketing efforts can result in feeling disconnected from the direct management of those (marketing) activities.

  • Communication Challenges: Effective collaboration with an external agency requires strong communication, which can sometimes falter, leading to misaligned strategies or outcomes.

  • Cultural Fit: Finding an agency that meshes well with your company's culture is crucial; a poor fit can hinder campaign success and collaboration.

  • Generic Strategies: There's a risk of receiving one-size-fits-all marketing strategies that don't fully cater to your unique business needs.

  • Conflicts of Interest: Agencies might work with competing businesses, raising concerns about strategy confidentiality and focus.

To mitigate these issues, it’s key to carefully vet potential agencies, clearly communicate goals and expectations, and ensure a good cultural and strategic fit.

Choosing a Marketing Agency

When selecting a marketing agency, businesses should consider the agency’s:

  • Specialization: Ensure the agency has expertise in the specific marketing areas your business needs.

  • Portfolio: Review their past work and success stories to gauge their experience and effectiveness.

  • Cultural Fit: The agency should understand your business values and goals to ensure a successful partnership.

  • Communication: Clear and consistent communication is key to a successful relationship with a marketing agency.

A marketing agency can be an invaluable partner for businesses looking to strengthen their market position, attract and retain customers, and achieve their sales and marketing objectives. By leveraging the agency's expertise, businesses can navigate the complexities of the marketing landscape more efficiently and effectively, driving growth and building a strong brand presence.

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Agencies Work

How Marketing Agencies Work?

Marketing agencies work by partnering with businesses to develop and implement marketing strategies aimed at achieving specific business objectives, such as increasing brand awareness, generating leads, or boosting sales.

Here’s an overview of how marketing agencies typically operate:

Understanding Client Needs

  • Initial Consultation: Agencies start with a detailed discussion to understand the client's business, target audience, marketing goals, and challenges.

  • Market Research: They conduct research to gather insights on the client’s industry, competitors, and market trends.

Strategy Development

  • Creative Development: The agency’s creative team designs and produces the marketing materials and content required for the campaigns, such as ad creatives, social media posts, website content, and more.

  • Campaign Launch: Marketing campaigns are launched across chosen channels, which could include digital advertising, social media, email marketing, SEO, and traditional advertising.

Purple MattressCase Study: Purple Mattress and Harmon Brothers: Revolutionizing Mattress Marketing

  • Company: Purple Mattress, Alpine, UT (Campaign with Harmon Brothers in 2016)
  • What Was Done: Purple Mattress, in a bid to stand out in the direct-to-consumer mattress industry, employed Harmon Brothers, a marketing agency renowned for its viral video campaigns. The agency created a unique ad featuring the humorous "Raw Egg Test" to demonstrate the comfort and support of Purple's mattresses.
  • Results/Impact: The video ad went viral, amassing 158 million views and significantly boosting Purple's sales and brand visibility. This case exemplifies how marketing agencies can deploy creative strategies to differentiate a brand in a competitive market.

Monitoring and Optimization

  • Performance Tracking: The agency continuously monitors the performance of marketing campaigns using analytics tools to track metrics like website traffic, conversion rates, and engagement.

  • Optimization: Based on performance data, the agency makes adjustments to campaigns in real-time to improve results, such as tweaking ad copy, targeting, or reallocating budget.

KlientBoostCase Study: KlientBoost's Performance Marketing Success

  • Company: KlientBoost, Costa Mesa, CA (Founded in 2015)
  • What Was Done: KlientBoost is a digital marketing agency that focuses on performance marketing through pay-per-click (PPC) campaigns, social media advertising, and conversion rate optimization. They adopt a rapid testing methodology to quickly identify effective strategies for their clients, ensuring budget spend is optimized for the best possible ROI.
  • Results/Impact: KlientBoost has a track record of delivering impressive results, such as significantly reducing cost-per-acquisition and boosting conversion rates for clients across various industries. Their work with Juniper Networks saw a 432% increase in marketing-qualified leads, exemplifying the agency's effectiveness in driving growth through focused digital marketing strategies.

Reporting and Communication

  • Regular Reporting: Agencies provide clients with regular reports detailing campaign performance, insights gained, and next steps.

  • Communication: Open lines of communication are maintained through meetings, calls, or emails to ensure the client is informed and involved in decision-making processes.

Continuous Improvement

  • Feedback Loop: Agencies seek feedback from clients on campaign performance and any changes in business objectives to refine and adjust marketing strategies accordingly.

  • Long-Term Strategy Adjustments: Based on campaign outcomes and evolving market conditions, agencies work with clients to plan future marketing initiatives.

Example Scenario

  • For example, if a client wants to increase their online sales, a marketing agency might develop a strategy that includes optimizing the client’s website for SEO, launching targeted Google Ads and Facebook advertising campaigns, and creating engaging email marketing campaigns to nurture leads. The agency would then monitor these activities' performance, making necessary adjustments to drive traffic to the website and convert visitors into customers.

Marketing agencies function as strategic partners to businesses, offering expertise across various marketing disciplines to help achieve business goals. By combining strategic planning, creative production, data-driven optimization, and continuous performance analysis, marketing agencies work to deliver measurable results and drive business growth.

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Choosing a Marketing Agency

How to Choose a Marketing Agency?

Choosing the right marketing agency is crucial for achieving your business's marketing objectives and ensuring a good return on investment. Here are key steps and considerations to help you make an informed decision:

Define Your Goals

  • Identify Your Needs: Clearly outline what you want to achieve with your marketing efforts—be it brand awareness, lead generation, or sales.

  • Set Specific Objectives: Determine specific, measurable goals to help you evaluate the success of your marketing activities.

Research Potential Agencies

  • Look for Expertise: Seek agencies with proven experience in the marketing areas you need, such as digital marketing, content creation, or SEO.

    Spoonful of ComfortCase Study: Spoonful of Comfort's Selection of Searchbloom

    • Company: Spoonful of Comfort, Salt Lake City, UT (Partnership initiated in 2018)
    • What Was Done: Spoonful of Comfort, an online gourmet soup delivery service, sought a marketing agency to improve its online visibility and sales. After careful consideration of several firms, they chose Searchbloom for its proven expertise in SEO and PPC, transparency in reporting, and tailored approach to digital marketing strategies.
    • Results/Impact: The partnership led to a significant increase in organic search traffic and conversion rates, highlighting the importance of selecting an agency with specific strengths aligned with the company’s needs.

  • Review Portfolios: Examine their previous work to assess their creativity, effectiveness, and versatility.

  • Check References: Speak to their current and past clients to gauge their satisfaction and the agency's performance.

Evaluate Their Approach

  • Strategic Alignment: Ensure the agency's approach aligns with your business goals and marketing strategy.

    EtsyCase Study: Etsy’s Partnership with 72andSunny

    • Company: Etsy, Brooklyn, NY (Partnership began in 2014)
    • What Was Done: tsy, looking to expand its market presence, selected 72andSunny, a creative marketing agency known for its innovative approach to brand storytelling. The decision was based on the agency’s track record with similar brands and its ability to understand Etsy’s unique marketplace.
    • Results/Impact: The collaboration led to impactful campaigns that highlighted the diversity and creativity of Etsy’s seller community, driving increased traffic to the platform and reinforcing Etsy’s position as a global leader in handmade and vintage goods.

  • Innovative Thinking: Look for an agency that brings fresh, innovative ideas to the table, not just cookie-cutter solutions.

  • Transparency: The agency should be clear about their strategies, reporting, and how they measure success.

Consider the Cultural Fit

  • Communication Style: Choose an agency whose communication style matches yours for a smooth working relationship.

  • Values and Ethics: Ensure the agency's values and business practices align with those of your company.

Discuss the Budget

  • Understand Pricing: Get a clear understanding of their pricing structure and ensure it fits within your budget.

  • ROI Expectations: Discuss expectations regarding return on investment and how they plan to achieve it.

Assess Their Tools and Resources

  • Technology and Tools: Ensure the agency has access to the latest marketing tools and technology to efficiently execute campaigns.

  • Team Expertise: Look into the qualifications and experience of the team members who will be working on your account.

Ask About Reporting and Communication

  • Regular Updates: Confirm that the agency provides regular updates and reports on campaign performance and insights.

  • Availability: Ensure the agency is readily available for meetings, calls, and updates as needed.

Example Scenario

  • If, for instance, you're a SaaS company looking to enhance your digital presence, you would seek a marketing agency with strong expertise in digital marketing, particularly one that has successfully worked with SaaS clients. You would examine their case studies for evidence of significant improvements in online visibility, lead generation, and customer acquisition for similar businesses. Additionally, assessing their understanding of your niche, their strategic approach to SaaS marketing, and their ability to innovate within the digital space would be paramount.

Selecting the right marketing agency requires careful consideration of their expertise, approach, compatibility with your business, and ability to deliver on your marketing objectives. Taking the time to thoroughly vet potential agencies will help ensure a successful partnership that drives your business forward.

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Are Marketing Firms Scams?

Marketing firms are not inherently frauds; they are legitimate businesses that play a crucial role in helping companies promote their products or services, reach their target audiences, and achieve their marketing objectives. Like any industry, however, the marketing field can have a few dishonest players who may not deliver on their promises or employ unethical practices.

Clear CutCase Study: The Clear Cut's Experience with Disruptive Advertising

  • Company: The Clear Cut, New York, NY (Partnership evaluated in 2019)
  • What Was Done: The Clear Cut, a direct-to-consumer diamond and engagement ring company, was cautious about selecting a marketing firm due to prevalent stories of underdelivering agencies. They conducted in-depth interviews, sought out client testimonials, and started with a small project to assess Disruptive Advertising’s capabilities and integrity.
  • Results/Impact: Disruptive Advertising’s focused approach on measurable ROI and clear communication dispelled concerns, leading to a long-term partnership. This collaboration significantly boosted The Clear Cut’s online sales, showcasing that thorough vetting can mitigate risks and reveal reputable marketing firms committed to their clients' success.

Here's how to discern reputable marketing firms from the less trustworthy ones:

Characteristics of Reputable Marketing Firms

  • Transparent Communication: They clearly outline what services will be provided, how performance will be measured, and what the client can realistically expect in terms of outcomes.

  • Proven Track Record: Legitimate firms can provide case studies, testimonials, or references from previous clients that demonstrate their ability to deliver results.

  • Professional Expertise: They have a team of professionals with expertise in various marketing disciplines, such as digital marketing, content creation, SEO, and analytics.

  • Ethical Practices: Reputable firms adhere to ethical standards and best practices in marketing, avoiding manipulative or deceptive tactics.

  • Customized Strategies: They develop tailored marketing strategies based on thorough research and understanding of the client’s business and industry, rather than offering one-size-fits-all solutions.

Red Flags That May Indicate a Scam

  • Guaranteed Results: Be wary of firms that promise guaranteed outcomes, such as top search engine rankings or specific sales volumes, within a very short timeframe.

    >Black HatCase Study:’s AI SEO Project Failure

    • Company:, London, England, UK (SEO campaign in 2020)
    • What Was Done:, a modern spreadsheet SaaS, engaged in an AI-driven SEO project led by Jake Ward. The project aimed to drastically increase organic traffic through AI-generated content. At the project’s inception, the site’s organic performance was already on a decline. Despite Ward’s bold claim of projecting 3.6 million annual visits, the reality was starkly different.
    • Results/Impact: The SEO initiative, which lasted around four months, initially caused a spike in traffic but ultimately led to worse performance than before.'s organic growth regressed to pre-2020 levels, undoing two years of SEO progress. The 1,800 pieces of low-quality AI-generated content failed to generate leads or customers, severely impacting the site’s quality score on Google. This led to a site-wide downgrade in ranking content, pushing’s SEO efforts back by two years.
    • Key Takeaway: Blackhat tactics, as demonstrated by’s failure with low-quality AI-generated content, can severely undermine SEO efforts and should be avoided.

  • Lack of Transparency: If a firm is vague about their strategies, unwilling to share detailed plans, or does not provide clear reporting on campaign performance, it may be cause for concern.

  • High-Pressure Sales Tactics: Firms that pressure you into making quick decisions or signing long-term contracts without sufficient explanation of services should raise a red flag.

  • No Verifiable References or Portfolio: A legitimate marketing firm should be able to provide examples of their work and references from past or current clients.

  • Unusually Low Prices: While competitive pricing is common, significantly lower prices than the market average can sometimes indicate that the firm may cut corners or not fully deliver on services.

While the vast majority of marketing firms are reputable businesses that offer valuable services, it’s important for companies to conduct due diligence when selecting a marketing partner. Look for firms with a solid reputation, a transparent approach, and a commitment to ethical practices. By choosing the right marketing firm, businesses can effectively leverage expertise to grow their brand and achieve their marketing goals.

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Top Marketing Agencies

Top Marketing Agencies

Identifying the top marketing agencies requires a nuanced understanding of your specific industry needs, the variety of services you're seeking, and the particular success metrics that align with your business objectives. As of April 2023, the agencies listed below are celebrated not only for their prowess in advertising but also for their broader, more integrated approach to marketing. These agencies stand out in both the USA and Europe for their ability to deliver comprehensive marketing services. This includes everything from digital transformation and marketing strategy development to SEO, content marketing, and beyond, showcasing their innovative strategies and commitment to forging successful client partnerships.

LemonadeCase Study: Lemonade's Collaboration with Droga5

  • Company: Lemonade Insurance, New York, NY (Collaboration started in 2016)
  • What Was Done: Seeking to disrupt the traditional insurance market, Lemonade, a tech-driven insurance company, partnered with Droga5, an innovative advertising agency known for its creative storytelling and brand building. Droga5 developed a series of impactful campaigns that highlighted Lemonade’s unique value propositions, such as AI-driven claims processing and a commitment to transparency.
  • Results/Impact: The campaigns significantly raised Lemonade's profile, contributing to its rapid customer growth and successful IPO in 2020. This partnership underscores the impact of choosing a top marketing agency that aligns with a brand’s vision and market differentiation strategy.

Top 10 Marketing Agencies in the USA

  1. Edelman - Best known for PR but offers a comprehensive suite of marketing services including digital marketing, brand strategy, and analytics.

  2. Accenture Interactive - Provides a wide range of marketing services from digital transformation and marketing strategy to branding and design.

  3. Deloitte Digital - Offers services in digital strategy, mobile, eCommerce, and content marketing, aiming at digital transformation.

  4. VaynerMedia - A full-service digital agency focusing on social media, digital marketing, and creative content.

  5. SapientRazorfish - Specializes in digital transformation, offering services in brand strategy, digital commerce, and customer experience.

  6. Ketchum - A global marketing firm known for its work in PR, but also offers services in branding, digital marketing, and analytics.

  7. Digitas - Known for combining technology with marketing to deliver digital marketing strategies, CRM, and direct marketing.

  8. PwC Digital Services - Offers business transformation services including digital strategy, customer engagement, and digital operations.

  9. R/GA - Focuses on technology, digital transformation, and next-generation marketing solutions.

  10. Merkle - A performance marketing agency that specializes in data-driven marketing solutions, including SEO, PPC, and customer relationship management (CRM).

Top 10 Marketing Agencies in Europe

  1. Dentsu Aegis Network - Offers services across media, digital, and creative communication strategies.

  2. Capgemini Invent - Provides consulting services that cover digital innovation, marketing strategy, and customer experience.

  3. Publicis Sapient - Specializes in digital business transformation, including brand and marketing strategy.

  4. AKQA - An innovation agency that combines creativity, technology, and strategy in marketing solutions.

  5. Wunderman Thompson - Known for data-driven campaigns, content marketing, and comprehensive digital strategies.

  6. Ogilvy - While traditionally known for advertising, Ogilvy offers extensive marketing services including brand strategy and customer engagement.

  7. The&Partnership - Delivers creative marketing solutions with a focus on innovation and digital transformation.

  8. Epsilon - Specializes in creating personalized customer experiences through data-driven marketing strategies.

  9. Criteo - Best known for its advanced digital marketing and retargeting platform, offering a range of marketing solutions.

  10. Havas - Provides a holistic approach to marketing with services in digital transformation, social media, and brand strategy.

AirbnbCase Study: Airbnb's "Live There" Campaign by TBWA\Chiat\Day

  • Company: Airbnb, San Francisco, CA (Campaign launched in 2016)
  • What Was Done: Airbnb aimed to evolve its brand message from simply offering accommodation options to providing unique travel experiences. It collaborated with TBWA\Chiat\Day, a globally recognized marketing agency, to create the "Live There" campaign. This initiative focused on encouraging travelers to experience destinations as locals do, leveraging Airbnb’s extensive listings of unique properties.
  • Results/Impact: The campaign resonated deeply with travelers seeking authentic experiences, leading to increased bookings and further solidifying Airbnb’s position as a leader in travel innovation. The success of the "Live There" campaign demonstrated TBWA\Chiat\Day’s ability to capture and communicate Airbnb’s ethos effectively.

These agencies are recognized for their comprehensive approach to marketing, offering strategies and solutions that cover the full spectrum of marketing activities and not just advertising. They are known for leveraging data, technology, and creative insights to help businesses achieve their marketing objectives and foster growth.

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Agency Near Me

Marketing Agency Near Me

Finding a marketing agency near you that aligns with your business needs and objectives is crucial for developing effective marketing strategies and campaigns. Whether you're looking for digital marketing, branding, PR, or comprehensive marketing services, here's how to locate and select the right local marketing agency:

Steps to Find a Local Marketing Agency

  1. Define Your Marketing Goals: Understand what you want to achieve with your marketing efforts—increasing online presence, generating leads, boosting sales, enhancing brand awareness, etc.

  2. Conduct Online Searches: Use search engines to find marketing agencies in your area. Utilize keywords such as:
    • “marketing agency near me”
    • “digital marketing agency in [Your City]”
    • or – “branding agency near [Your Location]”

  3. Explore Local Business Directories: Check local business directories and listings on platforms like Google My Business, Yelp, and LinkedIn for agencies with good ratings and reviews.

  4. Seek Recommendations: Ask for referrals from business associates, partners, or industry contacts who have had success with marketing agencies in your area.

  5. Review Portfolios and Case Studies: Visit the agencies' websites to review their portfolios, case studies, and client testimonials. This will give you insight into their expertise and the types of businesses they've successfully worked with.

  6. Evaluate Their Services: Ensure the agency offers the specific marketing services you need, such as SEO, content marketing, social media management, email marketing, or advertising.

  7. Schedule Consultations: Contact the agencies to discuss your business needs, goals, and budget. This is also an opportunity to gauge their communication style and how well they understand your industry.

  8. Assess Cultural Fit: Choose an agency that aligns with your business values and culture. A good partnership is based on mutual understanding and respect.

  9. Consider Pricing and Contracts: Discuss their pricing structure, contract terms, and any long-term commitments. Ensure their services fit within your budget and that you're comfortable with their terms.


  • If you're a small e-commerce business looking to enhance your online sales, you might search for a “digital marketing agency near me specializing in e-commerce." After identifying a few agencies, you review their work with previous e-commerce clients, set up meetings to discuss your goals and budget, and ultimately select the agency that demonstrates the best understanding of your market and offers creative solutions within your price range.

Five Case Studies of Local Marketing Agency:

the Staten Island MuseumCase Study 01: New York - ThoughtMatter’s Rebranding for the Staten Island Museum

  • Company: ThoughtMatter, New York, NY (Project completed in 2016)
  • What Was Done: ThoughtMatter, a New York-based design and branding agency, was commissioned by the Staten Island Museum to rebrand the institution in anticipation of its new location opening. The agency developed a new visual identity system that reflected the museum’s mission to make art and science accessible to the diverse communities it serves.
  • Results/Impact: The rebranding effort helped to increase visitor numbers and community engagement for the museum, showcasing the local impact a nearby marketing agency can have on cultural institutions.

Primanti BrosCase Study 02: Pittsburgh - Smith Brothers Agency’s Work with Primanti Bros.

  • Company: Smith Brothers Agency, Pittsburgh, PA (Campaigns launched in 2015)
  • What Was Done: Smith Brothers Agency, a Pittsburgh-based marketing firm, collaborated with Primanti Bros., a beloved local restaurant chain known for its unique sandwiches. The agency created a series of marketing campaigns that highlighted the restaurant’s heritage and appeal to both long-time residents and visitors.
  • Results/Impact: These marketing efforts resulted in increased foot traffic and social media engagement, reinforcing Primanti Bros.’ status as a culinary landmark in Pittsburgh and driving business growth.

Louvre HotelsCase Study 03: Paris - La Haute Société’s Digital Transformation for Louvre Hotels Group

  • Company: La Haute Société, Paris, France (Project launched in 2018)
  • What Was Done: La Haute Société, a digital marketing agency based in Paris, was tasked with enhancing the digital presence of Louvre Hotels Group, the second-largest hotel group in Europe. The agency developed a comprehensive digital strategy that included a revamped booking system, an innovative loyalty program, and targeted online marketing campaigns aimed at increasing direct bookings.
  • Results/Impact: The initiative significantly improved the online customer journey, resulting in increased direct booking rates and higher customer satisfaction scores. La Haute Société's work showcased the power of localized digital marketing strategies in the competitive hospitality sector.

Tokyo American ClubCase Study 04: Tokyo - Custom Media’s Branding Strategy for Tokyo American Club

  • Company: Custom Media, Tokyo, Japan (Rebranding executed in 2019)
  • What Was Done: Custom Media, a marketing and communication agency located in Tokyo, was commissioned to rebrand the Tokyo American Club, a premier private membership club offering a broad spectrum of recreational and cultural activities. The agency undertook a comprehensive rebranding project that included market research, member interviews, a new visual identity, and marketing materials to reflect the club’s values and appeal to both existing and potential members.
  • Results/Impact: The rebranding led to an increase in membership inquiries and renewals, enhancing the club's position within Tokyo’s international community. The project highlighted Custom Media’s expertise in capturing and communicating the essence of an established institution through strategic branding and marketing.

Abbey TheatreCase Study 05: Dublin - Together Digital’s Web Redesign for The Abbey Theatre

  • Company: Together Digital, Dublin, Ireland (Project completed in 2017)
  • What Was Done: Together Digital, a digital marketing agency based in Dublin, collaborated with The Abbey Theatre, Ireland’s national theatre, to overhaul its website and digital marketing strategy. The goal was to enhance the user experience, increase ticket sales online, and more effectively communicate the theatre’s rich history and current productions.
  • Results/Impact: The new website saw a significant increase in user engagement, with a noticeable boost in online ticket sales and subscriptions. The project not only improved the theatre’s digital presence but also contributed to a broader reach for its productions, illustrating the impact of specialized local marketing expertise.

Finding the right marketing agency near you involves thorough research, clear communication of your goals, and careful consideration of each agency's expertise and fit with your business. By taking these steps, you can establish a productive partnership that drives your business forward and achieves your marketing objectives.

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Marketing Outsourcing

Outsourcing Marketing Processes

Outsourcing marketing processes involves hiring external agencies or professionals to manage specific marketing tasks or the entirety of your marketing strategy. This approach allows businesses to leverage specialized expertise, access advanced tools and technologies, and potentially reduce costs while focusing on core business activities.

HelloFreshCase Study: HelloFresh’s Use of Influencer Marketing

  • Company: HelloFresh, Berlin, Germany (Strategy implemented widely since 2015)
  • What Was Done: HelloFresh outsourced parts of its marketing efforts to influencers across social media platforms to reach a broader audience. This strategy involved partnering with influencers who shared meal preparation videos using HelloFresh boxes, offering authenticity and personal testimonials to potential customers.
  • Results/Impact: This approach has contributed significantly to HelloFresh's customer acquisition and brand visibility. By outsourcing these marketing processes to influencers, HelloFresh tapped into diverse audiences, leading to its position as a leader in the meal kit delivery market.

Here’s how to effectively outsource marketing processes and the key considerations involved:

Benefits of Outsourcing Marketing

  • Access to Expertise: Outsourcing provides access to professionals with specialized skills and knowledge in various marketing disciplines such as digital marketing, content creation, SEO, and social media.

  • Cost Efficiency: It can be more cost-effective than maintaining an in-house team, especially for small to medium-sized businesses, as it eliminates the need for full-time salaries, benefits, and ongoing training.

  • Scalability: External agencies can quickly scale efforts up or down based on your business needs and market demands.

  • Innovative Perspectives: External teams bring fresh ideas and perspectives that can invigorate your marketing strategies.

    OKCupidCase Study: OKCupid – "Every Single Person" Campaign

    • Company: OKCupid, New York, NY (Established in 2004)
    • What Was Done: OKCupid collaborated with Mekanism to create the "Every Single Person" campaign, aiming to boldly define a more inclusive world of dating. This out-of-home (OOH) campaign highlighted OKCupid as a dating platform where users can express their true selves and preferences. The campaign featured provocative and eye-catching visuals, plastered across major cities like New York, Chicago, Los Angeles, as well as international locations including the UK, Germany, and Israel.
    • Results/Impact: The "Every Single Person" campaign successfully captured the attention of both the media and the public, reinforcing OKCupid’s image as an inclusive dating app. By promoting radical inclusivity and offering 60+ identities for users to choose from, the campaign positioned OKCupid as the go-to platform for a diverse range of singles. This strategic move was particularly impactful during the post-COVID dating resurgence, where daters sought platforms that aligned with their genuine selves and preferences.

Steps to Successfully Outsource Marketing Processes

  • Identify Your Needs: Clearly define which marketing tasks or areas you want to outsource. This could range from specific tasks like social media management to comprehensive marketing strategy development and execution.

  • Research Potential Partners: Look for agencies or freelancers with a proven track record in the specific area you're outsourcing. Assess their portfolios, case studies, and client testimonials.

  • Evaluate Compatibility: Ensure the external partner understands your industry, target audience, and business goals. Cultural and communication style compatibility is also crucial for a successful partnership.

  • Discuss Expectations: Set clear expectations regarding deliverables, timelines, communication protocols, and performance metrics. This helps prevent misunderstandings and ensures accountability.

  • Establish a Communication Plan: Regular updates and open lines of communication are essential. Decide on the frequency of reports and meetings to review progress and adjust strategies as needed.

  • Monitor and Measure Performance: Use agreed-upon KPIs to evaluate the effectiveness of the outsourced marketing activities. This will help you make informed decisions about continuing or adjusting the outsourcing arrangement.

Considerations and Challenges

  • Loss of Control: Outsourcing parts of your marketing can mean less direct control over those activities, which may concern some businesses.

  • Finding the Right Partner: The success of outsourcing heavily depends on selecting a partner that aligns with your business values and objectives.

  • Quality Assurance: Ensuring the quality of work meets your standards requires effective communication and regular monitoring.


  • A tech startup looking to launch a new product might outsource its digital marketing efforts to an agency specializing in tech products. The agency could handle everything from market research and branding to online advertising and social media management, allowing the startup to focus on product development and operations. The startup monitors campaign performance through monthly reports and regular strategy meetings, ensuring the marketing efforts align with its growth objectives.

Outsourcing marketing processes can be a strategic move for businesses seeking to leverage specialized expertise and innovate their marketing efforts. By carefully selecting the right partners and maintaining open communication, businesses can enhance their marketing effectiveness, drive growth, and focus on their core competencies.

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We'll be happy to be at your service also via: Email: Phone: 09-9585085 Fax: 09-9582665
Address: ZOOZ Marketing Ltd.,
Mohaliver 1, suite 58, Herzliya 46328 Israel