Products & Services
News Item |
New at ZOOZ - SEO Doubles Traffic, with the Help of Dedicated SEO Articles ZOOZ has acquired great expertise in the field of creating organic content intended for website promotion, for itself and others. Among other things, we learned a lot when we accompanied the Google company in Israel twice, in a strategic consulting process, and we also assisted several SEO agencies on Google's behalf. But that's the end of it - it turns out that the field of website promotion has undergone a big change recently, and what worked once does no longer work today. For example - writing a blog with dozens of posts today does not succeed in promoting a website to good results on Google. In addition, artificial intelligence tools have greatly increased the competition for content, and the amount of content published on the Internet. We were looking for a solution, and after a lot of trial and error, we recently developed a solution that works wonders. This is a unique method for website promotion, with the help of comprehensive SEO articles, which include tens of thousands of words per article, and answer hundreds of common search questions on specific topics. The writing of the articles is assisted by content experts alongside the use of artificial intelligence, to create the most comprehensive content available, and the results are impressive. So far, each search phrase around which we have created content has yielded 2-3 search results on the first page, around a wanted search phrase (for example - ultrasound examination, CBCT scans, dental bone graft, dentin, and more). The results on international websites (in English) that we promoted are unprecedented: the traffic on the websites that we promoted increased in about three months on average twenty fold or more. After translating some of the articles we developed, we discovered that the results in additional languages, and in specific countries (for example - in Greek for Greece and Italian for Italy) are even better. In light of the great success we experienced, we decided to launch a new website promotion service for our customers. This is a process that lasts about a quarter, during which we perform an analysis and technical SEO improvement of the site (adjustment to search engines), locate popular and relevant search phrases, and produce relevant content around them - a series of articles promoting the site. The writing itself takes about a hundred hours of work for a series of articles around a certain search phrase, a series that usually includes hundreds of pages, and covers all the common questions in the field. The results come quite immediately and lead to an increase of ten fold and above in traffic within two to three months of uploading the first article to the website, and continue to grow in the following months as well. In fact, for two companies we promoted in this way, even a year after the articles were developed and uploaded, the traffic just continues to grow, and this without any changes or additions to their websites during this year. At the moment we are available to help up to two companies at most in this field, and every three months - two more. So, if you need a strong internet presence, and to significantly and quickly increase the number of visitors to your website - contact us to reserve a place. |
New at ZOOZon - Preparing for a Recession Among Small Businesses Our "Recession Survival Marathon" will help you make it safely through the current recession and end up in a better place when it is over. The marathon includes focalized consultation during a two-day meeting: 3 hours of Management and Marketing with Orly Adler-Nizri, and 3 hours of Financial Management During a Recession with Shachar Mor, for an overall cost of 2,400 NIS + VAT. |
New at ZOOZ - Sales Teams Enthusiasm Management These are new ZOOZ
workshops that focus on motivating sales teams. Among the rest,
salespeople's daily enthusiasm is managed by infusing ongoing goals to
salespeople, measuring performance, and using personal tools that help
improve how they feel and increase their energy levels at work. In addition,
the workshops develop key phrases that simply and clearly inform customers
of product advantages, and ongoing consultation and assistance is given over
the telephone and email to the sales manager and his staff. Mr. Eran
Shachar, considered one of the leading sales and service management
consultants in Israel, manages the enthusiasm management at ZOOZ. |
New at ZOOZ - Business and Marketing Consultation for Law Firms ZOOZ is expanding its services and is currently embarking on a new consulting field - business, marketing and management consulting for small and large law firms. Consulting is based on ZOOZ's extensive experience in consulting small, medium and large businesses. Attorney Adi Golan, the Category Manager, is at your disposal.
More information about ZOOZon's services for small businesses appears on
this page (In
Hebrew).
More information about ZOOZ's services for large businesses appears on
this page. |
New at ZOOZ- The Art of Selling Workshop This is a workshop designed for salespeople that sell goods and services to the general public via frontal or telephone sales. The workshop will clarify the importance of the sales process and the effects of its different stages on customers. Participants will also learn sales tools and techniques for handling resistance. Mr. Itay Hel-Or, a business consultant and senior facilitator at ZOOZ, facilitates the workshop. The workshop is one day long (or two half days) and there is the option of assisting the salespeople on site after the workshop in order to implement what was learned.
More information about the workshop appears
here
(In Hebrew). |
New at ZOOZ - Lean Management Workshops This is a workshop that focuses on the transition from mass production to "lean" production in order to cut costs, minimize response time and improve the quality of goods and services provided to the customers. Prof. Yakov Kedem, an international operation and quality consultant, conducts the workshop. There is the option of giving organizational and operational assistance and consulting after the workshop.
More information about the workshop appears
here
(In Hebrew). |
New at ZOOZ - Advanced Management Skills Workshop This is a new ZOOZ workshop that enables you to learn about current management approaches, including an evolving organization, re-engineering, lean management and continuous improvement, Balanced Scorecard, BPM, and more. Prof. Yakov Kedem, an international operation and quality consultant, conducts the workshop.
More information about the workshop appears here. |
New at ZOOZ - Northern Branch Opens From now on, also
the self-employed and small business owners located in the North (Haifa and
northward) can benefit from the consulting services ZOOZ-on offers to
improve their business.
More information about consulting services appears on
this page
(In Hebrew). |
New at ZOOZ - Business Circle Business Circle is a unique
program for small businesses and self employed, that results
a significant change in only five weeks. The program
includes a series of weekly meetings (3 hours each), in
which 6-10 small business owners meet for comprehensive learning,
problem sharing, and receiving professional help as well
as group support. The idea has emerged from a real need
expressed by our clients - to enable small business owners to
learn how to improve their business in a short period of time
and at reasonable costs. The first Business Circle has already
started this month in Tel-Aviv, leaded by Orly
Edler-Nizri, Small-Business Department manager at
ZOOZ
.
Further details on the Business Circle appear here (in
Hebrew). |
New at ZOOZ - Improving Customer Service Arrays ZOOZ now
provides specific or comprehensive consulting and management
services in the field of Consumer Service Arrays,
including: establishing new service centers, enhancing
current service infrastructures, assisting organizational
development, introducing measurement methodologies, and helping service
departments meet the marketing needs. These new offer by ZOOZ fits a
variety of service types: call centers, in store service,
technical service, at home service, and in-house service.
Further details appear here (in Hebrew). |
New at ZOOZ - Marketing Assistance offered to Retail Chains and Consumer Goods Producers in Israel ZOOZ now offers marketing consulting and
management services in the fields of consumer goods and retail
in Israel. A regular consulting process includes an analysis
phase (inspection of products range, packaging, pricing,
distribution and placement, sales, service, advertising,
promotion, merchandizing and more), after which we
suggest an improvement plan, and help in implementing it.
This process is usually offered on a monthly retainer basis,
for several months. Other options we offer
include focused assistance in specific topics, or
personal mentoring and coaching to managers. |
New at ZOOZ - Excellent Service Workshop
This new
workshop
by ZOOZ teaches basic service skills, aimed at improving customer satisfaction.
During the workshop participants learn: to provide attentive and
courteous service, to identify hidden messages, and
to effectively cope with complains - even when
they come from "tough" clients. The workshop includes simulations
of real work situations. A detailed description of the
workshop is on page 25 of our Strategy and Marketing workshops booklet
(Hebrew - PDF file). |
New at ZOOZ - Assertiveness at Work workshop This unique workshop provides tools for
keeping the priorities at work, and for refusing problematic
requests coming from various sources (other employees,
suppliers, customers, and more), while doing it, nevertheless,
in a polite manner, without hurting others' feelings, and by avoiding unnecessary confrontations. Participants learn how to communicate effectively, how to say "no" and still keep good relationships alive. A detailed description of the workshop is on page 20 of our Employee Development workshops booklet (Hebrew - PDF file). |
New at ZOOZ - A Product is Born: Upgrading and Re-designing exsisting Products and Services A collaboration between
ZOOZ Consultancy and Jessica Cohen
Design Studio
resulted in a new service to
our customers: A comprehensive procees for upgrading
exsisting product lines and services. The process
includes: observation and analysis of consumer purchasing and
usage habits; re-positioning; developming and screening an
idea bank with ideas for innovations based on current products
and services; and re-design of products, packages and
points-of-sale. This new process is recognized by several
Israeli government programs that subsidize it, including
the NITSOTS and
Industrial
Design Mentoring program. |
New at ZOOZ - Public Workshops - in cooperation with The Management College Since it's initiation 8 years ago, ZOOZ
has offered mainly in-house workshops. During this period we
got many requests to provide our unique content at
workshops open to the public. Following these requests,
we have developed an innovative framework that enables us
to adjust management and marketing workshops to the
specific needs of mixed audiences. Strating this month, we now
offer public workshops in collaboration with The Management
College. Further details (in Hebrew) can be found
here. |
New at ZOOZ - "Client Brings Client" Workshop This new practical workshop by ZOOZ teaches tools to increase clients base and generate new leads, by using the help of current clients. The workshop presents 10 different ways to make your clients support your sales, including: recommendation lists, viral marketing, fostering strategic clients, and more. During the workshop, participants develop the infrastructure needed to apply the learned tools with their actual clients. A detailed description of the workshop is on page 24 of our Strategy and Marketing workshops description (Hebrew - PDF file). |
New at ZOOZ - Creative Brand Management Workshops During these practical workshops participants map the organizations customers and identify gaps in serving them. Later, participants learn various creative thinking tools (SCAMPER, Inventive Thinking), repositioning tool (Features-Benefits diagram) as well as creative advertising tools, marketing communication and public relations. These are used to improve the firm's brand management. Following the workshops, participants take part in an ongoing thinking and improvement forum. A detailed description of the workshop is on page 23 of our Strategy and Marketing workshops description (Hebrew). |
New at ZOOZ - Directed Evolution: Technological Monopoly with Ideation-TRIZ The Directed Evolution service includes the choosing of a promising future technology, owning it through a massive patent wall, and exposing possible patents of competing technologies through public domain articles. The service is provided by Ideation-TRIZ, the world leading think tank. ZOOZ is the exclusive representative of Ideation-TRIZ in Israel. For further information, please contact us. |
New at ZOOZ - Business Coaching ZOOZ now offers a Business Coaching service, aimed at attaining personal and business goals that wouldn't have been reached otherwise. The service includes several one-on-one meetings, during which the coach helps managers in clearing and setting personal goals, and overcoming the obstacles along the way. Managers who go through the process gain two major benefits: attaining the goals they set for themselves, and acquiring new skills that may serve them later on as managers. |
New at ZOOZ - consulting and support to small businesses A new area of activity at ZOOZ offers consulting and support for small businesses. It is headed by Orly Adler-Nizri, and includes diagnosis and operative recommendations on vision, costumer management, marketing, human resource management and financial management. For further details: contact us. |
New at ZOOZ - Inventive Problem Solving with Ideation-TRIZ ZOOZ joins forces with Ideation-TRIZ to offer Ideation's Technological Problem Solving services in Israel and Europe. The Ideation-TRIZ team is considered to be the world's leading tecnological consulting team. The Inventive Problem Solving service is intended for complex problems that will produce a substanitial competitive advantage to the organization. |
New at ZOOZ - New Strategy Implementation through BPM The workshop teaches managers how to implement a new stratergy through Business Process Management and operational innovation. Participants identify and analyse core processes that support the strategy, and develop initail measures for each process. Following the workshop, ZOOZ may consult to teams that employ each core process, and help build information systems that support the processes, in cooperatin with Addwise Infomanage. A detailed description of the workshop is on LaZOOZ 7, and on page 21 of our Strategy and Marketing workshops description (Hebrew). |
New at ZOOZ - Colleague Coaching workshop and process The workshops presents managers with the principles and basic techniques of coaching. Participants exercise coaching techniques, and later team up to coach each other in pairs over several meetings. Through this process, managers gain experience as coaches and are exposed to the potential of the approach. A detailed description of the workshop is on page 22 of our Management Development workshops description (Hebrew). |
New at ZOOZ - Business Process Management (BPM) workshops & consulting The workshop covers the issue of promoting business growth through operational innvation. Tools and models for measuring and integrating business work processes are presented, as well as the use of information systems to manage them. Following the workshop, ZOOZ may provide organizational and technological consulting to set up information systems that support core processes, in cooperatin with Addwise Infomanage. A detailed description of the workshop is on page 22 of our Strategy and Marketing workshops description (Hebrew). |
New at ZOOZ - Risk Control and Business Intelligence workshop The workshop provides managers with tools for identifying signs of business risks and potentially risky clients. Practicals tools for neutralizing business risks are demonstrated. A detailed description of the workshop is on page 21 of our Strategy and Marketing workshops description (Hebrew). |
New at ZOOZ - Manager as Coach workshop The workshops teaches managers the principles and basic techniques of coaching. Participants exercise the use of coaching to continually support employee and colleague development. A detailed description of the workshop is on page 22 of our Management Development workshops description (Hebrew). |
New at ZOOZ - Job Interview Skills workshop The workshop provides managers with tools for identifying applicants' abilities and job suitability, as well as ways to reduce common inteview misjudements and handle tough candidates. During the workshop, the group also develops messages intended to "sell" the job and organization to applicants. A detailed description of the workshop is on page 21 of our Management Development workshops description (Hebrew). |
New at ZOOZ - a costumer desertion workshop The workshop provides business managers with tools for identifying and understanding costumer desertion, for building costumer loyalty, for planning a rescuing strategy and more. A detailed description of the workshop is on page 14 of our Strategy and Marketing workshops description (Hebrew). |
New at ZOOZ - Inventive Thinking in Technology workshops This 3-day course is intended for engineers and technical staff. It teaches them how to solve technical problems using the Inventive Thinking tools, including numerous exercises and riddles. Following the workshops, participants spend two or more days tackling real-life problems which - once solved - will lead to a significant saving or breakthrough. A detailed description of the workshop is on page 16 of our Innovation and Creativity workshops description (Hebrew). |
New at ZOOZ - using PR for internal communication workshop The workshop presents the value of managing internal public relations, and offers tools for doing so according to key principles. A detailed description of the workshop is on page 12 of our Management Development workshops description (Hebrew). |
New at ZOOZ - Management by Objectives workshop The workshop provides maangers with tools for implementing the Management By Objectives (MBO) approach. Major subject include rules for setting objectives, the MBO process and simulations of goal-setting meetings. A detailed description of the workshop is on page 9 of our Management Development workshops description (Hebrew) |
New at ZOOZ - Board Games working under pressure workshop This unique workshop includes hands-on exercises with board games to simulate high-pressure situations. Participants learn how to improve personal and group function under such stressful circumstances. A detailed description of the workshop is on page 18 of our Employee Development workshops booklet (Hebrew). |
New at ZOOZ - Planning A to Z workshop The workshop introduces a total planning model, including: strategic planning, tactical planning, execution and control. The workshop cover various planning tools, which are then used to actually develop an initial annual workplan for the participants' units. A detailed description of the workshop is on page 10 of our Management Development workshops description (Hebrew). |
New at ZOOZ - a mediation workshop for managers The workshop introduces the participants to the principles and advantages of the mediation process, including hands-on exercises in various situations. The workshop helps managers settle disputes and improve cooperation with (and among) colleagues, employees, suppliers and customers. A detailed description of the workshop is on page 11 of our Employee Development workshops description (Hebrew). |
New at ZOOZ - LaZOOZ newsletter for Strategy, Marketing & Innovation professionals The first issue of LaZooz, an electronic newsletter for strategy, marketing & innovation professionals has been sent this month to hundreds of senior managers in the Israeli Market. The newsletter, produced by ZOOZ, includes a tip on strategy, an interview with a senior manager, a method for effective management, a tool for systematic innovation development, and more. It is a free bi-monthly service that does not contain advetisements. To register click here. |
New at ZOOZ - SCAMPER workshop for improving processes & developing innovations The workshop allows participants to practice seven thinking tools which promote the creative formulation of ideas about a process, product or service. The new workshop enables organizational thinking teams to quickly reach quality and surprising solutions, leading to increased profits or efficiency. A detailed description of the workshop is on page 11 of our Innovation and Creativity workshops description (Hebrew). |
New at ZOOZ - a workshop on advanced marketing and sales techniques This is a in-house workshop for marketing and sales personnel, in which participants are acquainted with up-to-date marketing and sales processes, including: rules for identifying an interesting market, instant positioning, marketing penetration tactics, and negotiation strategies. The workshop includes numerous examples and exercises, but focuses on finding practical solutions to real-life problems of the participants. A detailed description of the workshop is on page 13 of our Strategy and Marketing workshops description (Hebrew). |