New Products - Tiv Tirat-Zvi
Here are examples of new sausages and hotdogs developed by Tiv Tirat-Zvi, a meat products manufacturer. These
products were invented during a Systematic Innovation New Product Development
workshop.
Thinking Tool: Division
Product: Mana-Mana - hotdogs packed
seperately (in a 4-pack), or in pairs (in a package of 4 pairs), and
intended for easy microwave preparation. The idea won the top
rating during the workshop, and was only recently carried out.
Children may also warm the portion in the microwave, as the plastic
wrapping opens using a special technique, in the course of heating,
preventing child heat injury.
Thinking Tool: Reduction
Product: The Light Line - low fat
pastrami line, for heath seekers and weight keepers. Each slice
contains only 19 calories. Following the launch, the competitors
also developed low-fat sausages, and these kind of sausages are the
most sold in Israel today.
Thinking Tool: Distribution (of product), Adjustment to the
Environment (of packaging)
Product: Mini-Mini - 'snack' Sausages
for children, each sausage is 5 times shorter than regular sausages,
thus eliminating the problem of using a knife. Flavor was also
adjusted to kids.
Packaging: made of rigid and
transparent plastic, resistant to air permeation, to keep the
product fresh for a long period of time. Rigid bottom keeps it
standing in the refrigerator. After opening the package, it can be
hermetically resealed time and again.
Thinking Tool: Adding a
Dimension
Product: Russian language packaging -
for the Israeli immigrants of former USSR origin. Russian
relish meat products, but believe Israeli's are hardly
experts on the matter. This packaging was part of a
succesful attempt by Tiv Tirat-Zvi to expose this market segmnet to
its products.
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