New Products - Strauss Salads
Following are examples of new products developed by Strauss Salads. These
products were invented during a Systematic Innovation New Product Development
workshop.
Thinking Tool: Reduction
Product : Shakshuka (oriental omelet)
Mixture, with tomatoes and spices. The new mixture makes the
Shakshuka dish fast and easy to make at home. The mixture is poured
into a frying pan after which eggs are added. The dish is ready to
serve within five minutes. This new salad adheres to the Strauss
positioning that addresses the Israeli taste. It was selected as one
of the leading ideas at the Inventive Thinking workshop after
realizing that Strauss could develop it immediately and relatively
easily.
Another salad that was developed following
that workshop, and that supports the same positioning, is
Turkish Salad
.
